David and Demi Moore star as a pretend family whose goal is to inspire conspicuous consumption.
In an ideal world, it wouldn't be necessary to reveal the sublime conceit of "The Joneses" in order to review the film. Alas, ours is a realm of planned obsolescence, next big things and false advertising. So for those who, reasonably, require more than a general endorsement of the movie's cleverness, timeliness and strong performances, here goes:
A perfect-seeming family moves into an upscale neighborhood, generating envy and, yes, a scramble to keep up with them. How perfect are they? Dad Steve and mom Kate are played by David and Demi Moore; the kids are gorgeous Amber Heard (in her best role to date) and handsome Ben Hollingsworth; and they have every shiny new thing high-end consumers didn't realize they needed. The catch? They're not a real family. They're an advertising construct: four ace sales models hired by a stealth marketing company to make everyone around them want everything they have in the hopes of becoming everything the Joneses pretend to be. But when neighbors Larry and summer get caught up on the ever-accelerating status treadmill, disaster threaten.
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